I'm a huge fan of an arts marketing blog called SmArts & Culture. Maryann Devine, the blog's author, is full of interesting tips and thoughts. One of her latest posts is about a new way of using Twitter effectively... during a live performance! This is a must-read for those interested in the future of theatre and new technologies.
Portland Center Stage held an experiment with twitter last month.
They invited “30 or so of [their] closest twitter friends” plus anyone else who cared to join them, to live-tweet the world premiere performance of the play Apollo. You can read the resulting twitter stream on their blog, or use #apollo on Twitter Search.
According to Trisha Pancio, PR and publications manager for PCS, the goals were two-fold: one goal was to embrace the use of social media, rather than fight it – people were already tweeting and texting in the theater. “…we wanted to see what it was like to release that restriction, and let them have a real conversation with each other (and the world) during the performance.”
Publicity was the second goal. It was almost by definition an experiment in publicity – twitter is about sharing your thoughts with the world at large. “We wanted the experience, not to replicate the experience of seeing the show, but tease the experience… leave people wanting more,” said Trisha.
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