Loretta Greco, the artistic director of the financially struggling Magic Theater in San Francisco.
An interesting article about Magic Theatre's financial crisis in the NY Times.
THE day after Christmas, Loretta Greco went into her office at the Magic Theater here, sat down at the computer and started e-mailing everyone she knew, asking them to e-mail everyone they knew. Her plea was simple: Unless the Magic, which is famous for nurturing writers like Sam Shepard and Nilo Cruz and where Ms. Greco had been the artistic director since last April, could raise $350,000 in two weeks, it would have to cancel the rest of its season and possibly close its doors for good.
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