The Social Media Manifesto – Integrating Social Media into Marketing Communications
Click here to read this article in ThinkFree docs.
While I was preparing my presentation for “Starting the Conversation,” a social media workshop hosted by SocialMediaClub, I wound up drafting version one of the manifesto for helping marketers adapt to the rapidly evolving realm of social media.
In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. There are just too many new things to introduce to people and even more reasons why they should care.
The discussion usually centered on the tools enabling social media instead of analyzing the shift in how information is distributed. From there, the natural progression was to understand who would be responsible for these new strategies and how they would sell it to management.
There has been a fundamental shift in our culture and it has created a new landscape of influencers and an entirely new ecosystem for supporting the socialization of information – thus facilitating new conversations that can start locally, but have a global impact.
Read the rest. . .
PR 2.0: The Social Media Manifesto – Integrating Social Media into Marketing Communications
Recent Comments