Parabasis - A New Favorite Blog!

I've just discovered Isaac Butler's blog Parabasis and I'm in love! I've only read through a few post, but he's already got me laughing and thinking. Here are a few great lines from recent blog posts.

No-Brainer Secrets Revealed!

...how to attract younger audiences, of course! With the sub-conversation how do we use the twitters and the facebooks and the internets to do it?

So I'm going to reveal, right now, the secret to getting young people to come to your theatre and see shows. Because it's a no-brainer and I'm tired of having this conversation (For reasons that should become obvious in a second). Here's the secret:

(1) Do work they want to see.

(2) Endeavor to do it well

(3) Offer it at a price point they will find reasonable 

You know what's not on that list? Twitter. Facebook. The internets. Beer pong nights. Those are marketing channels, we'll get to how to do those better in a moment. 

No-Brainer Secrets Revealed Part Two: The Internets

"the internet is not a way to trick people into going to see your show, it's a way of telling people who might want to see your show about your show and giving people a more in depth experience of your company."

Let Me Just Say

I hate Rufus Wainwright's voice.  Or rather, thinking about it, I hate the way he uses his voice. His pinched nasal whine is not in and of itself a bad thing, but the way he holds notes out and uses vibrato emphasizes all of its negatives and none of its positives.

I couldn't agree more Issac! I couldn't agree more!