The McCarter Theatre has one of the best websites around.
Not only is their website beautiful to look at, it's full of easy to navigate content. Content that is actually useful and interesting. McCarter is using their website as a vital, first-tier audience development and marketing tool.
Too many performing arts organizations spend valuable time and money on traditional marketing like advertising and PR, but completely neglect their own website. Traditional marketing is vital. It lets inclined participants know what's going on, but in this day if you don't offer a little extra on your website, you might not close the sale. A static or ill-designed website might even turn potential patrons off.
The McCarter Theatre's website is engaging, informative and beautiful. Take a look around and see for yourself.
So why am I on this McCarter Theatre kick. Well, I just took a look at this amazing Audience Guide to Twelfth Night! I hope you are as inspired by their website as I am!
In order to help audience members grapple with the relationships in Twelfth Night, Graphic Designer Danny Garber and Web Designer Dimple Parmer have collaborated to create this new online feature: “Navigating Twelfth Night,” which uses costume designer Miranda Hoffman’s designs and sketches to map out the relationships in Twelfth Night.
Click the image above to visit our Audience Resource Guide and enjoy this new interactive feature.
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