Donor-Centered Research

I received the message below from the Wilma Theatre in Philadelphia today. Apparently Cygnus Applied Research, Inc is researching the donor trends of not-for-profit organizations across the country. There aren't many more details, but it looks like the results will be presented on February 9th, 2009. Cygnus is run by Penelope Burk author of the book Donor-Centered Fundraising, which I hear is very good. I'll add it to the reading list.

Everyone has an opinion on the economy, but real insight is rare. Planning in this economic environment is challenging and the strategies not for profits use to apply scarce resources are more important than ever.

Our organization is one of 170 not-for-profit organizations participating in a national study on philanthropy and the economy. Collectively, we represent every kind of charity and all regions of the country. Cygnus Applied Research, Inc., specialists in research on fundraising and philanthropy, is leading this project and covering its full cost.

The study, which asks donors about the relationship between the economic situation and their charitable giving, is completely anonymous and confidential. You will not be asked about your giving to any specific organization, including ours. Completing the questionnaire should take no more than ten minutes.

This national survey offers timely access to information we need to navigate this challenging economy. It is also a powerful vehicle for making donors' voices heard, not just by us but by charitable organizations from coast to coast.

Please participate in this survey by clicking here.

I'll post more once the report (see below) is ready!

In partnership with many prominent charities and institutions, Cygnus is currently asking American donors to reflect on the impact of economic concerns on their philanthropy. The objective of this study is to help American not-for-profits position themselves for success in these turbulent times. The results will be especially important for fundraising planning, budgeting, soliciting and donor communication. Publication of the national findings is scheduled for February 9th.